Our hair, skin and nails comprise to some degree of keratin, especially our hair, which actually comprises about 88% of keratin. This is why the latest hair straightening technique to hit our shores is so impressive. This treatment is the Brazilian hair straightening treatment, which originates obviously in Brazil where it is known as escova progressiva, which roughly translates into progressive blow dry. It is this treatment that has taken the US by storm and is now looking like it is going to do the same here in the UK. So what does keratin have to do with the Brazilian hair straightening treatment?
As I have already mentioned keratin is what about 88% of our hair comprises of and the main product within the Brazilian hair straightening process is keratin. This process involves the natural keratin protein penetrating the hair and repairing the internal damage. On top of this the keratin protein within the Brazilian hair straightening treatment coats the hair as a means of preventing any further damage from occurring.
As this process is keratin based it will make the hair tough, elastic and insoluble while protecting it and repairing it. It is a natural treatment but isn't however permanent so you will need to frequently go back to get the treatment re-done. Basically is means that once the product is gone from your hair your locks will revert back to the condition they were in before the treatment was undertaken. However the more times you have the treatment applied the better the quality will be of your hair. This in itself is amazing as it is a straightening process that actually repairs damaged hair, which is why you can have this treatment performed on very damaged and bleached hair; something that you wouldn't be able to do with other straightening treatments.
If you do colour or bleach your hair then it is advised to have this done before you have the Brazilian hair straightening treatment carried out. The reason for this is the fact it will actually help equalize the porosity of your hair from roots to end in order for the treatment to have the most uniform effect possible. However it is best to have your hair cut after the treatment has been applied but your stylist should know this already.
This treatment is gaining so much popularity, in some instances it is actually becoming even more popular than permanent methods of straightening, especially at this time of year. With the summer months approaching we love the sunshine but hate what it does to our hair, unruly and frizzy are just two thoughts that come to mind, well with the Brazilian hair straightening treatment you can enjoy more of the summer as you literally can wash and go with your hair. No more lengthy blow dries and tedious straightening sessions!
So get set for the summer by not letting frizz and unruly curls get a look in. Stop them in their tracks with the use of this treatment now.